Depuis le 1er septembre, Martina McDermott a rejoint KPMG Luxembourg en tant que Head of Marketing.
Professionnelle du marketing et de la publicité depuis plus de 20 ans, Martina McDermott a une longue expérience auprès d’acteurs de premier plan du secteur bancaire luxembourgeois (Quintet Bank, Quintet Private Bank Luxembourg and Nordics, US Bank). Elle possède également une connaissance approfondie du secteur du marketing, de l’expérience digital media au positionnement de marques.
Chez KPMG, Martina pilotera la stratégie marketing globale du cabinet et supervisera la gestion de la marque, l’expérience client et l’équipe Markets.
CV express:
2003 – 2007: Group CRM Account Director – Creative Solutions
2007 – 2011: Head of Publicis D Healthcare / Board Director – Publicis Dublin
2011 – 2013: Head of Campaign Management / Customer Value Management – eir Ireland
2013 – 2014: Head of Strategy and Planning – Bank of Ireland
2014 – 2016: Head of Global Brand Marketing and Communications – CityJet
2016 – 2016: International Media Business Director – MediaCom (Dublin)
2016 – 2017: Head of Customer Communications Planning UK and International Markets – US Bank (Ireland)
2017 – 2022: Head of Marketing – Quintet Bank Luxembourg
2020 – 2022: Head of Marketing – Quintet Private Bank Luxembourg and Nordics
Stanislas Chambourdon, Head of Sales and Markets chez KPMG Luxembourg, a déclaré: « I am personally very happy to have such talent join our team. We’re confident that her wide-ranging expertise and varied background will not only inspire our team but will also support the strong increase we see in demand for services which is high on our client’s agendas. »
I’m extremely excited for this new opportunity. I love and live marketing, digital, social and results that come with it. I found in KPMG Luxembourg the type of firm that supports broad mindsets and great empowerment which I hope only to foster, and challenging growth goals. I’m also extremely pleased to meet the team here.
Martina McDermott, Head of Marketing – KPMG Luxembourg
David Capocci, Directeur associé du cabinet, a également réagit à cette nouvelle arrivée: « Attracting top talents is at the heart of our firm’s strategy and I can’t wait to see Martina’s contribution take shape to support our growth in delivering unmatched services to our clients and help lead what matters most to KPMG: our people”.
